The mark consists of an image of a peach in pink with a drop forming below in brown on a brown background, Japanese Characters in black and white overlap the peach, underneath and to the right of the peach are the stylized words "[TORORI:MELLOW]" in black and the stylized wording "WHITE PEACH" in white, below everything is the stylized wording "BEAUTIFUL JAPANESE FLAVORS & JAPANESE SAKE" in white, above the peach is a chrysanthemum with eight petals in gold with the stylized word "KIKUMASA" in gold.
The non-Latin characters in this mark transliterate to "TORORI HAKUTOU" and this means "MELLOW WHITE PEACH" in English.
KIKUMASA TORORI MELLOW WHITE PEACH & BEAUTIFUL JAPANESE FLAVORS JAPANESE SAKE
The colors white, pink, black, brown and gold are claimed as a feature of the mark.
The wording "KIKU" means "chrysanthemum", and the word "MASA" means "right" or "correct". The wording "KIKUMASA" has no meaning in a foreign language.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "HAKUTOU" AND "WHITE PEACH" AND "JAPANESE FLAVORS & JAPANESE SAKE"